HBO iPhone App Start
HBO has added their own iPhone app to the App Store this week, offering interactive programming guide and clips and previews of samples.
Although full-length episodes are not available through the app, the app will give users the option to buy full episodes from iTunes or Amazon with one click.
The app can connect to Twitter and Facebook.
Video clips will be available for True Blood, Entourage, Bored to Death and others, and behind-the-scenes features will be available alongside bios of the actors. The interactive guide allows users to check HBO episode guides for all shows or favorites to select the notifications.
Rival premium broadcaster Showtime has an app as well, but streams some episodes for free.
