iTunes Newspaper – Publishers Warn Apple
Newspapers warn against any attempt to purge Apple money by controlling subscriptions through its iTunes platform.
On Monday, the European Association of Newspaper Publishers (ENPA), said that publishers in Belgium, the Netherlands, Germany, Italy and France have received letters from Apple, informing them that all subscriptions Newspapers need to be addressed now through iTunes.
According to BBC News, the company tries to control the distribution of newspapers and magazines in iTunes with your new subscription plan.
If this happens, ENPA warns, then part of the profits of publishers who go to Apple as a commission. The editors also lose access to important information about the readers of your digital content, the association contends.
Publishers fear that to relinquish control of Apple, readers will not be able to subscribe via newspaper sites.
The European Newspaper Publishers’ Association (ENPA) said in a statement that “consumers may only have access to the newspaper of their choice via the iTunes store, where the transaction would be subject to commission.”
In a related move, Belgium’s economic minister has called for an enquiry into Apple’s plans of selling e-newspapers through iTunes.
