It’s doable Kindle gift cards outperformed iTunes gift cards this holiday – if what folks were looking for on-line is any indication.
Based on Experian Hitwise, the leading search query the week ahead of Christmas that integrated some variation in the term “gift card” was for “kindle gift card.” Apple’s iTunes gift card was not even close, ranking as the eighth most searched-for term. In between were a number of far more generic combinations, including American Express or Visa, or terms like “cheap gift cards.”
This holiday season, spending on gift cards was expected to hit $27.8 billion, a four-year high, based on a survey conducted by the National Retail Federation.
The plastic versions of money had been by far the most requested items on people’s wish lists for the fifth year in a row. What was unusual was the elevated number of shoppers who had been willing to give them, shedding concerns about searching impersonal or lazy.
The average shopper was expected to spend $155.43 on gift cards, the highest amount given that 2007.
Experian theorized that the Kindle gift card, in specific, was searched for so heavily since it created a practical companion gift to the record quantity of e-readers becoming purchased. It also said that the enhance in gift card purchases drove greater traffic to retailers’ Web sites on Christmas Day, with visits up 31 percent year over year.