Comparison – Apple ranks high in customer service
Apple has reached a high ranking in yet another customer service comparison, placing third in a BusinessWeek lineup. The company has won nearly 10 % in the scoring to reach the highest position of any computer manufacturer, with the retailer L.L. Bean holding the first place and the insurance company USAA coming in second.
Dell, in the 23rd position, is the only other computer manufacturers for inclusion in the top 25. The company was rated “B+” for quality of staff, with an “A-” for efficiency of service. In comparison, in each category Apple received an “A+”.
BusinessWeek began with survey data published by JD Power. The publication then surveyed its own readers to assess perceived friendliness, competency, overall impressions, and return policies for each company.
A Forrester survey last year, Apple also ranked at the top of the rankings of customer service among PC makers. The company fell behind in several other product categories, however, due to lackluster scores for iTunes and the iPhone. Apple’s lead in a recent reliability study has shrunk as competitors, like Asus, have shown significant gains.
