Apple is in talks with television networks to start selling television shows on iTunes for 99 cents, half the current price, two newspapers reported. The new prices will coincide with the launch of the Tablet PC IPAD next month.

In the past month, the discovery of the IPAD, Apple CEO Steve Jobs has touted its television viewing capabilities. IPAD is scheduled for sale at the end of March.

London Financial Times quoted sources as saying that the supply of certain television programs at a lower price to test whether a cost is to increase video sales on iTunes.

Single episodes of most TV shows on iTunes currently cost $1.99 in standard definition and $2.99 in high-definition.

The FT said some U.S. broadcast and pay-TV networks have agreed to the lower prices.

The Wall Street Journal reports that Apple has begun testing a price of 99 cents for some programs on iTunes. The lower prices would be a bid to “ignite the video part of iTunes,” which was a small revenue contributor to iTunes, the newspaper quoted a spokesman for the agency.