Archive for February 9th, 2010

How low iPad pricing , Apple?

The iPad’s lower than expected that the price drop in May even more if the device does not perform as well at market as Apple hopes. Recounting his recent meeting with some executives of the company in a statement released yesterday evening, Credit Suisse analyst Bill Shope said Apple is evidently quite willing to get even more aggressive with the iPad’s $499 to $829 pricing.

“While it remains to be seen how much traction the iPad gets initially, management noted that it will remain nimble (Pricing may change if the company is not attracting as many customers as expected),” Shope wrote.

Now it is a truism that most companies are open to lower prices of any product, if they need to increase their sales. Howeve, thi’s an interesting disclosure coming from Apple execs, particularly so far in advance of the iPad’s actual debut.

Without doubt, it calls to mind the company’s decision to slash the price of the iPhone by $200 two months after it went on sale and the early-adopter rebate it was forced to issue afterward.

It seems odd then that Apple executives allusion to the possibility of an early price cut lest they give folks already on the fence about buying the first iteration of the device more reason to stay there. Unless they’re planning a prerelease price cut to really juice sales. Remember, Apple reportedly stands to make about a 42.9 percent margin on the iPad, presumably so much for the company reached a price level even more aggressive than actually put the device in the range of Netbook.

IPhone App, Greenville Unveils

The city of Greenville Greenville launched 311, is the first time the iPhone / iTouch app.

Greenville 311 is a free, simple way for citizens to report problems and speed enforcement services in the city.

The app is available free from iTunes. Once downloaded, users can send service requests to the city, complete with pictures and the location of the problem. The information is sent directly to Greenville Cares, the city service, call center customer to action. If the user provides an e-mail address, he or she will receive an identification number of the answer they can track your order.

The idea for the application came from a city employee and iTouch user, and asks the staff to begin researching what other cities were doing.

According to Angie Prosser, public information of the city and the Director of Events, Greenville joins a growing list of cities using advanced technology as an extension of their customer service efforts to provide options for citizens to stay connected to city government.

“The city began using Facebook and Twitter this summer as another way to reach our citizens, so for us, Greenville 311 is an exciting new opportunity to expand our citizen outreach efforts,” said Prosser. “Our goal is not only involve people in identifying problems and issues in the community, but to also provide them with tools they can use to help preserve and improve the quality of life in Greenville.”



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