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At Macworld Expo this week’s, TuneUp Media was showing TuneUp, a product to clean up your iTunes music library. Attiya Abdulghany, Marketing Manager, told us more about the product.

TuneUp has four main features, the first is Clean, which will help update or correct bad Name, Artist, Album and other data in your iTunes library. This’s done by using Gracenote technology, which actually samples the song audio to try and identify it. They claims an 85 % accuracy rate in matching your song to the correct metadata. The second feature is Cover Art, which searches a database for cover art using existing ID3 tags ensure that your music has gone through a clean operation before trying to locate cover art. You can choose from multiple covers when available.

The third feature is Tuniverse, which allows further discovery of the music you have. Be provided with the best music content that is directly linked to the song you’re listening to on iTunes. You can also find video clips. The fourth feature is Concerts. It’ll read through all of the artists in your iTunes library and provide you with a list of upcoming shows in your area. You can also purchase tickets using this feature.

There’re three TuneUp options. First, so you can try it out, is TuneUp, and provides 100 song cleanups, 50 album covers, and unlimited Tuniverse and Concerts content. The second is TuneUp Gold, which provides unlimited song cleanups, album covers, Tuniverse and Concerts. A single computer annual license is only US$19.95, and a single computer lifetime license is $29.95.

For decades, they have been making mix tapes for their love interests. There was a time when that meant gathering up all your favorite CDs or vinyl albums to make a tape, but it is now easy to create a playlist in iTunes or a music player.

In this Valentine’s Day, Apple is making it even easier. The company has a section on iTunes where you can buy albums or collections of love songs for setting that special atmosphere.

In a taped interview, Alex Luke, a Apple’s director of programming and label relations, explains how you can give the gift of music whether it is a gift card, an album, or a custom list of special songs.

As expected, Luke does not recommend that you make a CD or give away files from your collection without having to buy a copy for your beloved. “The iTunes music purchases are for personal use and when you gift it, you are gifting a copy for personal use so that is really the experience we are working to build.”