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Archive for April 12th, 2010


To land on iPad screens, Apple iAds

Embedded advertising will soon be released by Apple in its iPhone and Ipad as reported by ABC News. This reinvention will be presented with a series of changes in the coming months.

integrated ads will be part of the platform advertising Apple called the IAD. The platform will be available in the next OS4. It enables application developers to add items on the applications they provide. This was announced by Steve Jobs last week itself.

“The iPhone user spends on average 30 minutes per day using applications. Now, if we said we wanted to put an ad every three minutes, that would be 10 ads per device per day. We’re going to soon have 100 million devices. That’s a billion ad opportunities per day in the iPhone and iPod touch community,” Apple chief Steve Jobs said.

It is an event after giving tons of free apps for iPod touch and iPhone users.

The iAd subscribers namely the developers and advertisers will have to pay different rates for iPhone and iPad for advertisements. The rates would vary because of the sizes of the units.

This is another breakthrough in publishing and advertising. With all this, most benefits would go to Apple itself.

Iphone TV Remote, Samsung Release

How comes you always lose the television remote? No matter how big it is, if you have a pocket at a distance, the thing always disappears just when you need it. Samsung has decided that, if you have an iPhone, you will look after it a bit more and have released a television remote application for the phone.

The application does not need much explanation. Changes the TV channel / volume, etc. all in the comfort of your armchair. The application is very necessary because it takes into account both the onscreen controls, and control based on movement and volume change channels.

It is a bit restrictive, though, as you need a relatively new model for the Samsung TV remote to work. In fact, the official line is that the application works only on 2010 models @ Internet TV. And television must be compatible Wi-Fi.

So that restricts 99% of all tv owners, hey-ho lets start looking elsewhere for a remote application then. If still interested, the application can be downloaded from the iTunes Store.