One of the sacred commandments of retail is “You do not raise prices, at least not as remarkable as to provoke the wrath of your customers.”

It seems that the rule also applies to online videos. More Hulu, a video service $ 9.99 a month on Tuesday, receiving a lot of disadvantages when it comes to user notes to use iTunes, which allows subscribers to watch videos on Hulu iPad of Apple Inc. .

As of 9 a.m. Friday, the Hulu Plus app had received 3,173 one-star ratings out of a total 3,836 on iTunes. That’s 83% of reviewers claiming to be unhappy with the app. Check out a snapshot of the full ratings profile.

Just for comparison, 24% of those who reviewed the Netflix app gave it one star.

Why all the frowns for Hulu Plus?

Hulu executives said this week the new service would, in addition to the current offer from the site of free television. But viewers do not see it like that. One critic summed up the anger in a relatively moderate comments, saying, “Why pay $10 a month for something that was free on my computer?”

Another common complaint: the ads. One critic wrote: “They want $ 10 per month to watch TV shows with ads included. No, thank you. “Another study, entitled” useless “, read:” What idiot would pay $ 10 a month to see the ads. ”

Note to television executives: the application of Fabulous! Except for one small thing. Viewers do not seem to like it.