The YouTube movie rental service was launched in May with blockbuster titles for example Inception and also the King’s Speech. However the addition of Disney, a longtime Apple partner as well as a enterprise of which Steve Jobs was the single largest shareholder, is really a significant coup for the fledgling service.
The deal is often a change from Apple, when Disney, together with Fox and Paramount, passed on a handle Google more than concerns that the search giant had “not taken sufficient methods to quit supporting piracy sites.”
Stepping up its competition against Apple’s iTunes, Google on Wednesday added hundreds of movies from Disney, Pixar and DreamWorks to rent on YouTube, which includes the Vehicles and Pirates of the Caribbean franchises.
The deal struck by Google makes it more competitive with Apple’s iTunes, a service that already offers Disney movies for purchase or rent. A YouTube rental of Automobiles two is $3.99 for a 48-hour pass, though iTunes users can rent the standard-definition version for $3.99 ($14.99 to buy), or high-definition for $4.99 ($19.99 acquire).
YouTube has promised that much more “Disney classics and new releases” will appear on the internet site inside the future. Films will also feature YouTube Movie Extras, with behind-the-scenes clips, interviews and a lot more.
iTunes movie rentals have been available from Apple given that 2008. In 2010, the organization held 64.5 percent of the Video on Demand industry, based on research group IHS.